Tezo Website Redesign
Tezo Website Redesign
Tezo, formerly Technovert, is an enterprise AI, data, and digital transformation partner serving regulated, considered-purchase industries — banking, insurance, manufacturing, and SaaS — competing for enterprise buyer trust against major consultancies.
Client
Year
2025
Category
Web Design
PROJECT OVERVIEW
PROJECT OVERVIEW
Led the post-rebrand website redesign from scratch, no existing brief or design system, rebuilding Tezo's site to project enterprise-grade, AI-first credibility while passing review from multiple executive stakeholders.
Led the post-rebrand website redesign from scratch, no existing brief or design system, rebuilding Tezo's site to project enterprise-grade, AI-first credibility while passing review from multiple executive stakeholders.
PROJECT OVERVIEW
Led the post-rebrand website redesign from scratch, no existing brief or design system, rebuilding Tezo's site to project enterprise-grade, AI-first credibility while passing review from multiple executive stakeholders.
GAP
GAP
No brief existed, only the CEO held the vision, and prior designers had already been rejected guessing it. I audited those rejections, then tested rough, low-fidelity directions early to de-risk before full design investment.
No brief existed, only the CEO held the vision, and prior designers had already been rejected guessing it. I audited those rejections, then tested rough, low-fidelity directions early to de-risk before full design investment.
GAP
No brief existed, only the CEO held the vision, and prior designers had already been rejected guessing it. I audited those rejections, then tested rough, low-fidelity directions early to de-risk before full design investment.
MY ROLE
MY ROLE
Lead designer involved across research, direction-testing, system design, and Webflow-ready dev handoff- navigating multi-stakeholder approval with no documented brief to work from.
Lead designer involved across research, direction-testing, system design, and Webflow-ready dev handoff- navigating multi-stakeholder approval with no documented brief to work from.
MY ROLE
Lead designer involved across research, direction-testing, system design, and Webflow-ready dev handoff- navigating multi-stakeholder approval with no documented brief to work from.
Interested in knowing more about the project?
Interested in knowing more about the project?
Interested in knowing more about the project?
More Works More Works
More Works More Works
Fin.
Fin.
Fin.
Fin.
©2024 AMAN ASWANI
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©2024 AMAN ASWANI
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